Social Norms Are Difficult To Change, Can Entertainment Help?
Zari is a six-year-old girl who goes to school, skateboards and learns about making healthy choices – and is the most recognized children’s television character in Afghanistan. She is featured on Sesame Garden, the nation’s version of Sesame Street. She is also changing minds around the acceptability of girls’ education in a country with some of the lowest rates of girls’ primary school attendance in the world.
Untapped Potential: Behavior Change Approaches To Address Gender Norms
Integrating social and behavior change communication in women’s economic empowerment programming to address social gender norms that affect financial inclusion.
Understanding Demand for Financial Products Among Young Women in Central Java
In this publication, as part of its Low-Income Lives series, MicroSave highlights the results from its research on the perceptions around existing financial products and the need for new ones among the Central Java’s rural youth.