How Well Do Indians Use Cash-In & Cash-Out (CICO) Agents, and Can This Usage Increase?

This strategic insights deck combines findings from MSC’s multiple national-level studies. It establishes that the Cash-In & Cash-Out (CICO) agents in India are still far behind their true potential. Qualitative insights from these studies unpack the “why” behind this.

Based on these insights, the study developed a set of practical recommendations for the service providers to help them increase customer footfall at agent points.