Predominant Cash-In Cash-Out (CICO) Models in India

This study, categorizing agents in India into four models — traditional agents, new-age agents, payments bank agents, or Gramin Dak Sevaks — explores the challenges across their entire lifecycle, from setting up to reaching sustenance.

This slide deck takes you through the journey of agents across each of these models and gives a bird’s eye view of the factors, such as economics, risks faced, and use-cases that impact this journey. It also outlines lessons from various pilots that MSC has conducted with its partners to address the challenges across their lifecycle.