Applying Privacy by Design to Inclusive Finance Product Design

This brief is intended for all practitioners in the inclusive finance space, sharing the rationale and approach for CFI's Privacy as Product playbook and discussing three key challenges for implementation that were uncovered when designing the playbook: 

1. Product teams often do not view privacy as part of their purview or do not have the time to address privacy and, as such, do not make the space to focus on it.
2. There is a dearth of compelling positive examples of Privacy by Design's (PbD) use within the inclusive finance field, which is slowing the pace of adoption.
3. It is difficult to get cross-departmental and C-suite buy-in, which are crucial for PbD to succeed.

The brief also shares how the playbook attempts to address these challenges, and what learning questions remain.