Activa Cameroon - Insuring Women for a Better Future

ACTIVA Cameroon is one of Cameroon’s leading insurers: second in the Non-Life Branch and third in the Life Branch. In November 2019 it launched the Activ’Lady insurance program tailored towards Cameroonian women, a first for Cameroon, where almost the entire population is uninsured. Activ’Lady was co-created in partnership with IFC.

Activa Cameroon seeks to increase the access of women and female entrepreneurs to improved risk mitigation and financial protection mechanisms in all its lines of business: life and non-life. With advisory support from IFC, Activa responded to this critical new market segment by conducting research to understand the needs of women, and design insurance solutions specifically for them.

This case study showcases the business case for women's insurance in Cameroon.