AXA Mansard, Nigeria – The Case for Insuring Women for a Better Tomorrow

Armed with insights gained from its market research in Nigeria, AXA Mansard, with support from IFC’s Women’s Insurance Program developed a strategy to better target the women’s market. The company launched the “Super Hero Everyday” (SHE) Initiative with three key approaches: innovative partnerships, a revamped sales and distribution strategy, and women-centric insurance solutions. This case study showcases the business case for women's insurance in Nigeria.