1st for Women, South Africa - The Case for Insuring Women for a Better Tomorrow

The risk profile of South African women highlights that they need insurance solutions that help them to feel safe and provide coverage for their assets and personal items. The insurer 1st for Women, found that although South Afriucan women were purchasing insurance policies, these did not cater specifically to women’s needs. To tap that into this estimated $1.5 billion market, 1st for Women analyzed women’s risk-protection needs and designed specific solutions and products, rather than just repackaging existing products.

This case study explores the business case for women-centric insurance products in South Africa.