SUNU Assurance Vie

SUNU Assurances Vie is a leading life insurance company in Côte d’Ivoire and across West Africa. Insurance distribution has proved particularly challenging in Côte d’Ivoire, since there are only a few mass market channels to distribute microinsurance, such as large retail chains. SUNU Assurance Vie has seen first-hand the risks of depending upon one or two large distribution channels that do exist.

This Case Brief outlines the journey of SUNU Assurances Vie, sharing insights on the company's challenges and successes in building strong collaborations in the country.