All Publications

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Case Study

Branding and Marketing Strategy for Housing Microfinance Products

Case study exploring brand challenges and available solutions for two microfinance banks
Case Study

Reserve Bank of Fiji’s Experience With Financial Inclusion and Climate Change

Will fostering financial inclusion ease the transition to a low-carbon economy?
Case Study

Financial Inclusion Through Digital Financial Services and Fintech: The Case of Egypt

How can Egypt leverage new technologies to achieve financial inclusion?
Case Study

Launching Into Space: Using Satellite Imagery in Financial Services

Can earth observation data be leveraged to improve smallholder finance?
Case Study

At the Heart of All That We Do: Janalakshmi’s Journey to a Customer-Centric Bank in India

This case study examines how the Indian financial institution (now a small bank), Janalakshmi, worked with CGAP to put customers at the center of its operations. 

Case Study

Leadership and Organizational Culture in Customer Centricity: The Journey of AMK Cambodia

Decoding the DNA of a customer-centric organization
Case Study

Growing Big While Still Small: A Case Study on Kazang Prepaid

How to deal with the classic challenges impeding the expansion of agent networks
Case Study

Taking Human-Centered Design from Theory to Practice: UGAFODE’S AirSave Considerations for Financial Service Providers

How can formal savings tools be better suited to the needs of low-income Ugandans?
Case Study

When Microfinance Gets Involved with SMEs: Experience with Cooperatives of Producers

The benefits of collaboration between financial institutions and cooperatives