Linking demand-side findings to supply-side considerations of Pakistan's savings operations

Highlighting the importance of effective marketing

Repositioning microfinance as a platform for delivering services to the poorest

Helping lenders design a product that delivers maximum profit with minimum risk

Assessing the demand for microfinance services

Using client profiling to understand client behavior

Devising effective insurance interventions for poor communities

Assessing elasticity of demand for microloans

This paper studies the impact of an innovative insurance plus credit product on technology adoption

Developing, implementing, and monitoring a marketing strategy