Revolutionizing Product Design in Financial Services

One key reason for the gender disparity in financial access is that when financial products are not intentionally designed for women, they tend to perpetuate the gender gap in access to and usage of financial services. To close the gender gap in financial services worldwide, the financial services industry needs to become more gender intentional, acknowledging women’s lived realities and building financial services and products that mitigate the existing barriers to access and usage, while actively creating opportunities for prosperity and economic growth for women.

The objective of this publication is to share the Women’s World Banking women-centered design methodology with the financial industry and provide financial services providers with the knowledge and confidence to use women-centered design to develop financial products and services that truly work for women.