The Role of Data Analytics in Business Development in Low-Income Markets

The Savings at the Frontier (SatF) team has worked in collaboration with commercial banks, fintechs, and lower-tier FSPs to develop tools that support data-driven decision-making regardless of the organizational capacity and systems available for supporting data analytics. These simple, project-specific tools can reduce bias and uncertainty, help identify and quantify opportunities, help overcome operational challenges (such as the proximity gap), and help understand customer behavior better. This improved understanding can support the development of profitable, innovative business models to serve low-income customers.

This focus note discusses the principles of working with data within project or product teams, present tested tools, and shares how SatF partners are benefitting from their deployment.