Paper
Mobile Money for Enterprise Customers: Addressing the Financial Services Needs of MSMEs in Sub-Saharan Africa
Client research on the pain points and needs of micro, small and medium enterprises
26 pages
Mobile money still remains largely focused on individual customers, with over 99% of registered accounts owned by individuals. However, enterprise customers represent a large and untapped opportunity for mobile money providers. To assess the pain-points and financial services needs of micro, small and medium enterprises (MSMEs), GSMA partnered with two leading consulting firms and operators, with the aim of better understanding how mobile money operators can best address their financial needs.
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