Paper
Client Segmentation in Agriculture Finance
Resource from the Agriculture Finance Support Facility (AgriFin)
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This is part of AgriFin’s collection of resources which include brief technical notes, lessons learned reports, and articles examining a broad range of topics related to sustainable agricultural finance.
This AgriFin Knowledge Note discusses the importance of segmentation in agriculture finance, approaches to segmentation, possible product and service offerings to different segments of agriculture players, organizational structures to serve client segments, and the process to be followed for effective segmentation.
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