This report  quantifies the opportunity cost of not taking a gender-intelligent approach and lays out a map that fintechs can use to improve conversion rates of women through each stage of the funnel, equipping fintechs and their investors to take the steps to win the women’s market.

This research provides insights on the disproportionate need and strategic opportunity for improving the lives and livelihoods of rural women.

This case study explores whether the use of DFS can be used to accelerate women’s financial inclusion and reduce gender inequality in sectors other than financial service - health, agriculture and MSME. 

This paper explores the needs and preferences of specific women’s market segments as well as tries to understand how a segmentation strategy can support banks to better serve different women segments.

This document synthesizes research conducted and key learnings to date regarding women in rural and agricultural livelihoods incorporating the work of the five core partners convened to further the WIRAL research agenda.

This guide advocates for funders to use the market system development approach and proactively take gender norms into account when working to increase women’s financial inclusion.

This Focus Note outlines the characteristics of informal online commerce (IOC), maps the personas of the women who engage in it, and provides guidance to funders looking to support women to generate livelihoods through IOC.

This paper brings together the evidence of what is known on norms and financial inclusion and uses cases to demonstrate aspects of and approaches to addressing discriminatory norms throughout the financial system.

This toolkit aims to provide practical guidance to AFI members and policymakers on formulating and implementing digital financial literacy strategies and interventions.