The aim of the investment is to boost competitiveness in the small and medium enterprise finance market while also improving financial inclusion, creating jobs, and supporting the nation's climate goals. 

This impactful collaboration will promote financial inclusion by addressing the specific needs of female customers in the banking sector through in-depth market research, a robust Customer Value Proposition, and strategic linkages with Sri Lankan women and women-owned Small and Medium Enterprises.

This case study explores how AIA Sri Lanka remained resilient and dedicated to becoming the preferred life insurer for women, at a time when addressing the gender protection gap was more needed than ever. 

This case study showcases the business case for women's insurance in Bangladesh.