This paper explores the needs and preferences of specific women’s market segments as well as tries to understand how a segmentation strategy can support banks to better serve different women segments.

This guide advocates for funders to use the market system development approach and proactively take gender norms into account when working to increase women’s financial inclusion.

This Focus Note outlines the characteristics of informal online commerce (IOC), maps the personas of the women who engage in it, and provides guidance to funders looking to support women to generate livelihoods through IOC.

The goal of this Brief is to catalyze discussion and action across gender-smart investing practitioners, Egyptian firms and impact investors.

These 10 recommendations aim to unlock the impact of fintech in merchant digitization, particular for women, and  to further India’s progress on achieving the Sustainable Development Goals.

This paper brings together the evidence of what is known on norms and financial inclusion and uses cases to demonstrate aspects of and approaches to addressing discriminatory norms throughout the financial system.

This report provides an overview of "the current state of strivers" across these countries with an aim to understand the emerging unmet needs through market assessments.

Grounded in an analysis of norms governing women’s agency, ability to enact preferences, bargaining power and financial independence, this report provides a conceptual framework to move Indonesian women from financial inclusion to empowerment.

This review presents four differ­ent reports which outline key findings and recommendations based on the most effective methods for integrating men in the process of women's empowerment.