Insular Life, Philippines – The Case for Insuring Women for a Better Tomorrow

In 2018, to better serve women, in partnership with the IFC Women’s Insurance Program, InLife set out to develop a comprehensive, research-based approach to the women’s market in the Philippines. The goal has been to strategically address women’s needs, rather than use ad hoc approaches. Through applying the Human-centered Design (HCD) methodology, InLife held customer value proposition (CVP) workshops to create a women’s insurance program that is tailored to the personal and business risks of Filipino women across all stages of life. The result is the InLife Sheroes Program, which was launched in March 2019. The program has four pillars—financial education, health and wellness, connection to business and social networks, and women-specific insurance solutions.

This case study showcases the business case for women's insurance in the Philippines.