Why a Segmentation Strategy Matters for Serving the Women’s Market
This paper explores the needs and preferences of specific women’s market segments as well as tries to understand how a segmentation strategy can support banks to better serve different women segments.
Women in Rural and Agricultural Livelihoods (WIRAL): Review and Synthesis of Literature and Leading Experience
This document synthesizes research conducted and key learnings to date regarding women in rural and agricultural livelihoods incorporating the work of the five core partners convened to further the WIRAL research agenda.
Business Her Own Way: Creating Livelihoods Through Informal Online Commerce
This Focus Note outlines the characteristics of informal online commerce (IOC), maps the personas of the women who engage in it, and provides guidance to funders looking to support women to generate livelihoods through IOC.
Towards Responsible Digitization of Merchants in Rural India for COVID-19 Recovery
These 10 recommendations aim to unlock the impact of fintech in merchant digitization, particular for women, and to further India’s progress on achieving the Sustainable Development Goals.
Understanding Micro- and Small-Growth Entrepreneurs in Vietnam, Pakistan and Peru
This report provides an overview of "the current state of strivers" across these countries with an aim to understand the emerging unmet needs through market assessments.
Women’s Financial Inclusion Toolkit
This toolkit is designed to aid the design and implementation of women's financial inclusion and empowerment programs.
Examining PAYGo Solar Through a Gender Lens: An Exploratory Study
This research explores the PAYGo solar model's potential to serve as a pathway to women's energy access and financial inclusion, examining gender differences in access to PAYGo and impacts from use of off-grid solar devices.
From Cash to Digital Wage Payments in the Philippines
This report discusses why it is imperative to capitalize on this momentum in the wake of COVID-19 to ensure wider adoption and usage of digital payments, particularly among low-income women.