Financial Inclusion of Bharat: Insights Into People, Markets and Startups

This book is an attempt to contribute to three critical needs in the entrepreneurs' pursuit of boosting financial inclusion in India – who they are building for, i.e. customer, what they are building, i.e. product and how should they organize the delivery of this product/service, i.e. the startup.

The book highlights chosen insights in four themes: human stories of real people from the target Bharat customer segment; data-backed inferences predominantly from research fellowships; observations and lessons from and about startups building inclusive fintech solutions; and inputs on UI/UX design.