A Toolbox for Business Correspondent Agents for Better Customer Engagement

MSC and FIA Global developed and tested a toolbox of behavioral change communication tools with select business correspondent agents in India. The objective was to help agents build awareness and enhance uptake of select government-backed insurance products by low-and moderate-income (LMI) people in India. This report charts how agents could be empowered to bridge barriers around these insurance products and enhance customer engagement. The report shares insights from the intervention and the results.