All Publications

Showing 541 - 550 of 635
Paper

Marketing Lessons for the E/M-Banking Sector from India's Corporate Giants

Deriving lessons for successful marketing of electronic or mobile banking products
Giri, A., Dhawan, R., Mehraj, S., MicroSave Consulting (MSC)
Case Study

Same Ends, Different Means: The Role of Social Networks in Shaping M-PESA Use

Examining embeddedness of M-PESA in social networks
Stuart, G., Cohen, M., Financial Services Assessment
Paper

Top Marketing Challenges For E/M-Banking

Examining marketing challenges faced by mobile banking service providers
Dhawan, R., Thomas, S., Mehta, S., MicroSave Consulting (MSC)
Paper

Individual or Institutional BCs: The Banker's Perspective

How do banks choose between individual and institutional business correspondents?
Jos, A., Ramji, M., MicroSave Consulting (MSC)
Paper

Marketing E/M-Banking More Deliberately and Strategically

Moving towards a customer-centric marketing approach
Mehta, S., Thomas, S., MicroSave Consulting (MSC)
Paper

Mobile Money – Questions That Your Clients Will Ask You

Highlighting customer concerns about mobile banking
Tiwari, A., Thacker, K., MicroSave Consulting (MSC)
Paper

Savings as Forward Payments: Innovations on Mobile Money Platforms

Presenting a framework for managing cashflows and savings from a single account
Mas, I., Mayer, C. , Social Science Research Network (SSRN)
Paper

Branchless Banking Update: Should We Bank on Phones or The Post?

Examining the role of the post office in financial inclusion
Platt, A., MicroSave Consulting (MSC)
Paper

NextGen Mobile Wallets: The Slim Billfolds May Prove More Lucrative

Examining issues regarding mobile wallets
Platt, A., MicroSave Consulting (MSC)
Paper

The Business Case for Branchless Banking – What's Missing?

Making branchless banking worthwhile for stakeholders
Platt, A., MicroSave Consulting (MSC)