All Publications

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Guide / Toolkit

Market Research for Microfinance in War-Affected Areas

Tools to guide users sequentially through stages of market research
Guide / Toolkit

MicroSave Toolkit: Corporate Brand and Identity

How can an MFI assess its market position and use branding to enhance its market standing?
Guide / Toolkit

MicroSave Toolkit: Market Research for MicroFinance

How can MFIs enhance product development skills and better understand clients?
Guide / Toolkit

MicroSave Toolkit: Product Rollout

How can an MFI expand a tested product throughout the market?
Paper

Model of Secondary and Tertiary Cooperatives as Support of the Primary Cooperative

Assessing cooperative development in provision of credit, inputs and marketing
Paper

Process Mapping for Risk Management and Process Improvement

Looking beyond an organization’'s functional boundaries
Paper

Product Marketing Strategy

How can an MFI identify and attain its market niche?
Paper

QUIP: Understanding Clients through In-depth Interviews

In-depth individual interviews to assess impact of microfinance services
Paper

Results of Survey on the Unbanked Market

The Center for Financial Services Innovation (CFSI) conducted an informal survey during BAI's Retail Delivery Conference and Expo in Las Vegas in November 2004