Business Planning for Microinsurance
This guide provides information on how to prepare a microinsurance business plan.
Poor households are particularly vulnerable to catastrophic financial ruin because of their limited resources. Industry experts increasingly believe that microinsurance can assist the poor in managing insurable risks. Microinsurance products and programs have grown rapidly in recent years, in response to growing demand. Many of these are set up without the benefits of a thorough business planning exercise.
The guide targets readers who want to start a microinsurance business, especially those who have not yet developed a systematic plan on existing microinsurance operations. It walks readers through important components of a microinsurance business plan and discusses topics that readers should reflect upon during the planning process. The guide includes topics on:
- Product idea and business goals;
- Market place and competition;
- Product development and pricing;
- Marketing and distribution;
- Form of company and organizational aspects;
- Financial planning;
- Risk assessment.
