With the rise of digital technologies, the use of personal data by private companies is growing rapidly. But how do we know they will use this data responsibly and in consumers’ best interests?

Weighing the pros and cons of risk-based approaches to customer due diligence

Understanding how and why customers use different types of financial services

A practical resource for regulators and policymakers on consumer financial protection

Tailoring products and services to the specific needs of smallholder farmers

A new channel to measure consumer experience and keep providers accountable

The Smart Campaign's new standards and guidance for digital finance mark a profound shift for the sector - from a previous focus on staff behavior towards clients, to the increasing importance of product design and delivery, as well as data protection.

This webinar recording shares insights on customer analytics journey in an organization and helps you identify key customer-related questions that can be answered with an analytical approach. 

Regional implications of the Smart Campaign