Consultancy Services for Human Centred Design for Product Review and Redesign

BUBL is implementing the Women Economic Empowerment project aimed at fast-tracking the growth of small scale women entrepreneurs and their ability to manage their businesses. As part of the project, the bank seeks to review its existing products and design additional products to meet the needs of small scale women entrepreneurs. Ultimately, this will drive the financial inclusion of currently excluded small scale women entrepreneurs by addressing barriers in product design and delivery, and progression of small scale women entrepreneurs to bigger loan sizes, in order to increase income earned by SSWEs. This will entail Innovative reviews to inform areas for revisions of existing products, and identify opportunities to introduce new products to meet unserved customers’ needs.

Objective of the Consultancy:

1. Conduct a Human Centered Design process to review features of existing products (such as repayment frequencies, loan cycle limits, tenures, pricing, benefits, segment fit etc.).
2. Design add-on products to build resilience (such as educational loans, emergency loans) delivered digitally, saving products, etc.).