Showing 1 - 10 of 17 results
Case Study

Informed Design: A Case Study Series (Tyme Group)

This is one of several case studies looking at the role of design in digital financial services (DFS) for women focusing on examples where research findings have translated into design that has eased and encouraged women’s use of DFS.

Case Study

Informed Design: A Case Study Series (WomenSave)

The first in a new case study series from FinEquity on informed design and digital financial services (DFS). This study examines product and service design by WomenSave, an organization targeting poor (living on less than $2 a day) women in underserved areas of Uganda through financial literacy training and financial advisory services, access to mobile money and goal-based savings plans.

Paper

The Case for a Gender-Intelligent Approach: An Opportunity for Inclusive Fintechs

Urging the need for gender-aware product design

Case Study

Her Resilience in the Face of COVID-19

A data deep dive into the customer base of two financial service providers engaging with low-income women

Slide Deck

The Financial Agency of Women

Exploring behavioral archetypes in Kenya to understand barriers to digital financial services
Paper

Acquisition and Engagement Strategies to Reach Women With Digital Financial Services

Using behavioral and design techniques to remove barriers for low-income women
Paper

Enhancing Women’s Economic Empowerment Through Digital Cash Transfers: Digitize/Direct/Design (D3) Criteria - An Application to Tanzania

Diagnostic for Tanzania's national Productive Social Safety Net assistance program
Paper

Labour Pains: Discovering the Financial Lives of Zambian Mothers

Needs, challenges and opportunities for inclusion in digital financial services
Paper

Connected Women: Mapping the Mobile Money Gender Gap: Insights from Côte d’Ivoire and Mali

Where do female customers drop off on the mobile money customer journey?