Data

Persona Segmentation Toolkit

Data is an essential tool for creating customer-centric financial products and services that are sustainable for financial service providers and truly work for low-income customers.

To drive inclusive finance in Nigeria, EFInA and WSBI’s Scale2Save program are launching the Persona Segmentation Toolkit which allows financial institutions in Nigeria to use the EFInA financial access data, demographic, and socio economic household data in a simple, practical way.

 

Chart with data on men and women in urban areas

The advantages of the toolkit include:

  • Determine the size of business development opportunities specifically for under-served market segments, such as smallholder farmers, informal traders, and young people.
  • Offering insights into customer characteristics, such as livelihoods, income, and financial portfolios
  • Support strategic business development discussions and segmented product innovation process.
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Additional Resources
Explainer Video
Guidebook: Persona Segmentation Toolkit

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Data

CGAP Pulse Survey of Microfinance Institutions

Conducted from June to December 2020, the CGAP Global Pulse Survey of Microfinance Institutions was the first survey that aims to capture the full picture of COVID-19’s impact on microfinance at the global, regional, and national levels.

Source:
CGAP
Data

FinDev Guide to Data - Tracking the Global Response to COVID-19

A listing of coronavirus-related data useful for the microfinance sector and the financial inclusion community. Learn who is tracking what.

Data

Pathways to Progress: Global Youth Survey 2017

This survey builds on existing research and gauges the economic prospects and pursuits of more than 7,000 young people in 45 cities across 32 countries around the world.

Source:
Citi Foundation