Why a Segmentation Strategy Matters for Serving the Women’s Market
This paper explores the needs and preferences of specific women’s market segments as well as tries to understand how a segmentation strategy can support banks to better serve different women segments.
Women in Rural and Agricultural Livelihoods (WIRAL): Review and Synthesis of Literature and Leading Experience
This document synthesizes research conducted and key learnings to date regarding women in rural and agricultural livelihoods incorporating the work of the five core partners convened to further the WIRAL research agenda.
Case Studies of Multisectoral Approaches to Integrating Digital Financial Services for Women’s Financial Inclusion
This case study explores whether the use of DFS can be used to accelerate women’s financial inclusion and reduce gender inequality in sectors other than financial service - health, agriculture and MSME.
Within Reach: How Digital Wages That Work for Women Can Support Bangladesh’s Economic Future
This report shares HERproject’s experience of supporting 70 garment factories in Bangladesh, with a combined workforce of around 170,000, majority women, to digitize their wages.
Digital Financial Literacy for ASEAN Policy Note
The objective of this policy note is to identify and explore current practices in the implementation of digital financial literacy in the national context and provide best practices and recommendations to AFI members.
Addressing Gender Norms to Increase Financial Inclusion: Designing for Impact
This guide advocates for funders to use the market system development approach and proactively take gender norms into account when working to increase women’s financial inclusion.
Gender-Smart Investing in MENA
The goal of this Brief is to catalyze discussion and action across gender-smart investing practitioners, Egyptian firms and impact investors.
Business Her Own Way: Creating Livelihoods Through Informal Online Commerce
This Focus Note outlines the characteristics of informal online commerce (IOC), maps the personas of the women who engage in it, and provides guidance to funders looking to support women to generate livelihoods through IOC.
Towards Responsible Digitization of Merchants in Rural India for COVID-19 Recovery
These 10 recommendations aim to unlock the impact of fintech in merchant digitization, particular for women, and to further India’s progress on achieving the Sustainable Development Goals.
Digital Financial Literacy Toolkit
This toolkit aims to provide practical guidance to AFI members and policymakers on formulating and implementing digital financial literacy strategies and interventions.