Case Study
Chita Yalong, Fish Trader and Vendor: Profile of a Microentrepreneur
Entrepreneur of the Year award from the Center of Agricultural and Rural Development, Inc.
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17 pages
This document tells the story of Chita Yalong, a fish dealer and vendor from Mamburao, Occidental Mindoro. The document describes:
- A typical market day for Chita;
- Her start in the business of selling fish, while she was in first grade;
- The early end of her formal education;
- The first few years of her marriage to Juanito;
- The family's income generating activity of selling fish.
The document then profiles:
- Chita's income and capital growth, describing her experiences in partnerships, as a money lender and fishermen-contractor, as an employer and as a risk-taker;
- Chita's loans, savings, risks and returns, stating that:
- CARD gave her loans five times - these were collateral free;
- Apart from compulsory savings with CARD, Chita also had savings accounts elsewhere;
- The supply of fish increased or decreased according to the season and as a creditor-trader, Chita had to deal with that.
- Progress in the fishermen's lives;
- Related income generating activities (IGA) that Chita undertook such as the selling dried fish and processed fish, ice trading and the selling coco vinegar.
The document states that:
- Chita's main motivation for working hard was to ensure a better future for her children;
- Chita's children went to college and also helped her in the business;
- As Chita's business grew, the family enjoyed a better standard of living, but stuck to frugal values.
The document concludes with words of advice from Chita.
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