Six principles to effectively influence key stakeholders in agricultural finance
This brief, the fourth in the Learning Brief series, aims to help those working in agricultural finance to better understand how to influence decision makers. The brief and related infographic provide six core principles to effectively influence key stakeholders in agricultural finance and close the smallholder finance gap:
Target content to senior leaders and their influencers;
Produce content that targets specific stakeholders and their needs around business model sustainability, partnerships, and innovations;
Share content in short and actionable formats;
Meet decision makers where they already are;
Change behavior through direct dissemination;
Explore new media channels to improve user engagement and information retention.