How To Influence Decision Makers in Agricultural Finance

Brief
Date Published: 
Mar 2018

Six principles to effectively influence key stakeholders in agricultural finance

This brief, the fourth in the Learning Brief series, aims to help those working in agricultural finance to better understand how to influence decision makers. The brief and related infographic provide six core principles to effectively influence key stakeholders in agricultural finance and close the smallholder finance gap: 

  1. Target content to senior leaders and their influencers;
  2. Produce content that targets specific stakeholders and their needs around business model sustainability, partnerships, and innovations;
  3. Share content in short and actionable formats;
  4. Meet decision makers where they already are;
  5. Change behavior through direct dissemination;
  6. Explore new media channels to improve user engagement and information retention.

Learning Brief 1: The Business Case for Digitally-Enabled Smallholder Finance
Learning Brief 2: Better Together: Last Mile Partnerships for Smallholder Finance
Learning Brief 3: Business Model Sustainability - Promising Pathways and Opportunities for Research: Understanding Profitability in Smallholder Finance
Learning Brief 5: Big Data Could Mean Big Opportunity: Why We Should Stay Excited for Data Analytics in Smallholder Finance

Type: 
Brief