Leveraging the opportunities created by shifts in mobile internet access and smartphone adoption
Technology is changing the way we access a range of products and services, from viewing digital content to paying for goods and services via our mobile phones. The proliferation of mobile internet and smartphone access in emerging markets is creating new and exciting opportunities to narrow the digital inclusion gap and an opportunity for mobile money providers to leverage the added benefits of smartphones.
This report is the first in a series of insight papers exploring trends in the 2017 State of the Industry Report on Mobile Money. It explores how the mobile money industry can continue to reach those at the base of the economic pyramid who predominantly rely on basic and feature phones, while at the same time anticipating and creating solutions that can keep pace with the evolving demands of the underserved of the future.